Understand what your maintenance service partners value

被引:6
作者
Ali-Marttila M. [1 ]
Marttonen-Arola S. [1 ]
Kärri T. [1 ]
Pekkarinen O. [1 ]
Saunila M. [2 ]
机构
[1] School of Business and Management, Lappeenranta University of Technology, Lappeenranta
[2] School of Business and Management, Lappeenranta University of Technology, Lahti
关键词
Collaboration; Maintenance services; Relationship value; Value creation; Value element;
D O I
10.1108/JQME-08-2016-0035
中图分类号
学科分类号
摘要
Purpose - The purpose of this paper is to identify what is currently valued in maintenance services. The study first conceptualizes the value construct through an examination of its elements, including both financial and non-financial elements, and second provides insight into its actors' (i.e. customer companies, service providers, equipment providers) attitudes toward value creation. Design/methodology/approach - The study uses data collected from maintenance service professionals by an online survey. First an explorative factor analysis is conducted to examine the value construct. After this cluster analysis is conducted to define the actors. Findings - The empirical findings suggest seven main elements that capture maintenance service value: relationship synergies, reliability of the service partner, development, availability, service solutions and problem solving ability, environment, health, safety and quality, and adaptability to suit different situations. Further analysis reveals that the actors can be divided into three main strategy types: basic, quality- and collaboration-oriented partners. Originality/value - In previous studies the comprehensive nature of maintenance service value has received less attention, and the literature has focused on the technical and financial aspects. This paper provides a new conceptualization of the value creating elements, including also non-financial elements, and offers an integrated measure for the actors to identify the comprehensive value construct around maintenance services. In addition, the findings show that the actors in the field still have varying strategies when considering value creation. Communication and mutual understanding of the value creating elements are important so that right services are carried out and developed with the right partners. © Emerald Publishing Limited.
引用
收藏
页码:144 / 164
页数:20
相关论文
共 66 条
[1]  
Ahonen T., Reunanen M., Pajari O., Ojanen V., Maintenance communities - A new model for the networked delivery of maintenance services, International Journal of Business Innovation and Research, 4, 6, pp. 560-583, (2010)
[2]  
Allee V., Reconfiguring the value network, Journal of Business Strategy, 21, 4, pp. 36-39, (2000)
[3]  
Al-Sultan K.S., Duffuaa S.O., Maintenance control via mathematical programming, Journal of Quality in Maintenance Engineering, 1, 3, pp. 36-46, (1995)
[4]  
Al-Turki U., A framework for strategic planning in maintenance, Journal of Quality in Maintenance Engineering, 17, 2, pp. 150-162, (2011)
[5]  
Anderson J.C., Narus J.A., Business marketing: Understand what customers value, Harvard Business Review, 76, 6, pp. 53-65, (1998)
[6]  
Axelsson B., Wynstra F., Buying Business Services, (2002)
[7]  
Ballantyne D., Varey R.J., Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing, Marketing Theory, 6, 3, pp. 335-348, (2006)
[8]  
Ballantyne D., Frow P., Varey R.J., Payne A., Value propositions as communication practice: Taking a wider view, Industrial Marketing Management, 40, 2, pp. 202-210, (2011)
[9]  
Barry J., Terry T., Empirical study of relationship value in industrial services, Journal of Business & Industrial Marketing, 23, 4, pp. 228-241, (2008)
[10]  
Bengtsson M., Kock S., Coopetion' in business networks - To cooperate and compete simultaneously, Industrial Marketing Management, 29, 5, pp. 411-426, (2000)