THE ABRUZZO AGRI-FOOD SMEs BETWEEN TRADITION, INNOVATION, AND SUSTAINABILITY

This study analyzes the role of small and medium-sized agri-food enterprises (SMEs) in Abruzzo in the transition towards sustainable practices during the 20(th) and 21(st) centuries. These enterprises, successfully combining tradition, innovation, and sustainability, have contributed to the region's economic development. Their commitment to sustainability has been essential, as the agri-food sector, while acting as a driver of innovation, has also played a role in environmental impact. Building on Yin's (2009) case study methodology and Stake's (1995) qualitative multiple-case approach, this research focuses on three companies-Adi Apicoltura srl, Casina Rossa srl, and Aureli Mario s.s. agricola-that have effectively integrated sustainable practices into their production and commercial strategies while maintaining strong ties to local traditions. Through the analysis of corporate documentation, oral sources, and relevant economic literature, this study examines how the adoption of sustainable practices has influenced the competitiveness of these Abruzzo-based agrifood SMEs. Specifically, it highlights how these businesses have transformed raw materials into unique traditional products, certified for excellence according to international quality standards. This case study of the Abruzzo agri-food sector demonstrates how sustainability, reinforced by a strong sense of corporate responsibility, can become a key factor in harmonizing innovation with respect for the local territory.