Creating utilitarian and hedonic value from website quality and online retail performance

被引：13

作者：

Shih-Tse Wang, Edward ^{[1
]}

机构：

[1] National Chung Hsing University, Taichung, Taiwan

来源：

Journal of Electronic Commerce in Organizations | 2017年 / 15卷 / 03期

关键词：

Quality of service - Sales - Electronic commerce - Websites - Costs;

D O I：

10.4018/JECO.2017070101

中图分类号：

学科分类号：

摘要：

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value. Copyright © 2017, IGI Global.

引用

页码：1 / 13