Effect Factors Evaluation of Internet of Things (IoT) Adoption in Agriculture: A Research on Small Island Development

The rapid development of technology is bringing about fundamental changes in all areas of life, transforming traditional methods into digital solutions. In recent years, technological advancements have offered new opportunities across various sectors-from production and logistics to healthcare and agriculture-delivering significant gains in terms of efficiency and sustainability. In this context, Internet of Things (IoT) technologies are being used in the agricultural sector to increase productivity, optimize resource utilization, and promote sustainable production processes. Thanks to this technology, farmers can monitor environmental factors such as soil moisture, temperature, light, and pH levels in real time, and increase yield by applying appropriate agricultural techniques. Despite all these advantages, some farmers may be reluctant to adopt IoT due to concerns over its complexity compared to traditional methods or the perceived risk of job loss. This study aims to evaluate farmers' attitudes toward IoT technology by taking their concerns into account. The study analyzes whether three different factors have a positive (plus sign) or negative (minus sign) effect on IoT adoption in the agricultural sector. The analysis reveals not only significant differences but also similarities among different farmer groups. These findings provide important insights into which factors are more influential in the adoption of IoT. It is expected that such analyses will help guide the development of strategies tailored to different groups and support the wider adoption of IoT technologies in agriculture.