Hyper-Management: Neoliberal Expansions of Purpose and Leadership

Recent decades have witnessed a discursive expansion of calls for abstract and charismatic management beyond the systematic administration of concrete settings-hyper-management. A first dimension of hyper-management is the lionization of individuals and organizations as empowered purposive actors, embodied in celebrations of vision, innovation, and entrepreneurship. A second dimension is the intended unification of empowered internal and external actors and their diverse purposes, manifest in calls for leadership qualities beyond formal authority such as communication, collaboration, and inspiration. The changes are broad and cultural, cutting across countries and social sectors, and are often decoupled from realistic practice. Thus they are better accounted for by a neo-institutional perspective than by theories emphasizing particular functions and interests. Hyper-management is generated by a culture of global neoliberalism and the ideologies of empowered individual and organizational actorhood that flow from it. During the global hegemony of neoliberal culture, hyper-management has become institutionalized in contemporary education programs, consulting arrangements, and exaggerated managerial status and income. But, given its cultural bases, current and future resistance to neoliberal globalization may undercut it.