Exploring the Impact of AI in Training and Development: An Analysis Using the UTAUT Model Among IT Professionals

被引:0
作者
Sucharita, K. [1 ,2 ]
Roopalatha, N. [1 ]
机构
[1] Gitam Univ, Hyderabad, India
[2] St Anns Coll women, Visakhapatnam, India
来源
PACIFIC BUSINESS REVIEW INTERNATIONAL | 2025年 / 17卷 / 12期
关键词
IT sector; Performance Expectancy; Artificial Intelligence; Training and Development; Ethical; Ethical Considerations;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Artificial Intelligence (AI) is increasingly transforming Training and Development (T&D) programs within the Information Technology (IT) sector, offering potential benefits such as task automation, personalized learning experiences, and enhanced organizational efficiency. This study examines the integration and impact of AI in T&D through a mixed-methods approach, combining quantitative surveys and qualitative interviews with IT employees and HR professionals. Quantitative data were gathered via structured surveys administered to 300 IT employees across various organizations. The surveys utilized Likert-scale questions to assess perceptions of AI integration in T&D, performance expectancy, and behavioral intentions regarding AI adoption. Concurrently, qualitative insights were obtained through semi-structured interviews with HR managers and IT professionals to explore themes such as challenges, benefits, and practical considerations of AI implementation in T&D. Findings from the quantitative analysis highlight a significant positive correlation between performance expectancy and the intention to adopt AI in T&D. Employees perceive AI as enhancing T&D effectiveness by automating routine tasks, delivering personalized learning experiences, and improving overall organizational performance. However, the study identifies several challenges, including ethical concerns related to AI use, data privacy issues, and the ongoing need for continuous skill development among employees. The qualitative analysis underscores the importance of addressing these challenges to maximize the benefits of AI in T&D. Recommendations include developing comprehensive AI-driven T&D strategies aligned with organizational goals, establishing clear ethical guidelines for AI use, and fostering a culture of continuous learning and adaptation. These recommendations aim to support organizations in leveraging AI technologies effectively to enhance employee development and maintain competitiveness in the dynamic IT sector. This study contributes to the evolving discourse on AI's role in reshaping T&D practices within organizations, offering insights into how AI can be strategically implemented to optimize learning outcomes, enhance employee skills, and drive sustainable organizational growth in the digital age.
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页码:82 / 92
页数:11
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