Barriers in Business-IT Alignment in the Banking Sector in a Developing Country: A Case Study of Commercial Banks in the Gambia

Business-IT Alignment (BITA) is still one of the top management concerns in many organizations due to its strategic benefits. Researchers have highlighted the importance of understanding the significance of BITA in improving organizational performance and gaining competitive advantage. BITA is a dynamic process, and organizations need to adjust it continuously. Moreover, there is still a need for new knowledge on the barriers in BITA in different organizations, like e.g., those from developing countries where were done a few research studies. Therefore, this research has focused on organizations from the banking sectors of The Gambia to identify the barriers in BITA. The research strategy used was survey research and the data was collected through semistructured interviews combine with internal documents of the studied organizations and analyzed using thematic analysis. The study has identified in total 26 barriers in BITA from which eight are new barriers in BITA in the banking sector organizations of The Gambia. The results of the study contribute to BITA research and can help business and IT managers in attaining and sustaining business-IT alignment and improving their organizational performance.