Pricing strategies of dual-channel product supply chain based on stackelberg game

被引：0

作者：

Zhou J. ^{[1
]}

Chen L. ^{[1
]}

Tang Z. ^{[1
]}

机构：

[1] School of Mechanical Engineering, Tongji University, Shanghai

来源：

Tongji Daxue Xuebao/Journal of Tongji University | 2016年 / 44卷 / 12期

关键词：

Dual-channel; Heterogeneous product; Pricing strategy; Stackelberg game; Supply chain;

D O I：

10.11908/j.issn.0253-374x.2016.12.023

中图分类号：

学科分类号：

摘要：

To effectively solve the problem of pricing strategies in dual-channel supply chain with heterogeneous product, the effect of product dissimilitude on pricing strategies was researched. Firstly, a pricing decision model of dual-channel heterogeneous product supply chain was built based on consumer surplus theory. Then Stackelberg game was applied to get the optimal pricing and profits of manufacture and retailer. Finally, the effect of product dissimilitude on pricing strategies and profits of manufacture, retailer and the whole supply chain was analyzed by numerical experiment. The results indicate that strategy of high-end product dissimilitude is benefit for manufacture, retailer and the whole supply chain. © 2016, Editorial Department of Journal of Tongji University. All right reserved.

引用

页码：1962 / 1968

页数：6

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