A product-service system as a responsible innovation

There is a growing interest in the subject of a product-service system (PSS) in academia and practice. Although different researchers have shown that PSS can have positive environmental impacts, there is a lack of studies on responsible PSS. The goal of the research is to investigate how to integrate different stakeholders into the innovation process to create responsible products and services. The case study is a method used to analyse the relationships of different stakeholders and how to identify the customer who could help develop more responsible solutions. The findings show that a strong strategic focus towards responsible innovation, together with a customer-centric approach and the support of sales representatives to identify the customer need led to responsible PSS. The findings offer concrete inputs for companies in terms of how to benefit from collaboration models and create responsible PSS.