Pricing decision of remanufactured product considering behavior of lowcarbon consumers and patent protection

被引：0

作者：

Xu M.-L. ^{[1
]}

Mo Z.-L. ^{[1
]}

Jian H.-Y. ^{[1
]}

Ma B.-J. ^{[1
]}

机构：

[1] Business School, Central South University, Changsha

来源：

Kongzhi yu Juece/Control and Decision | 2016年 / 31卷 / 07期

关键词：

Low-carbon consumers; Patent protection; Pricing decision; Remanufactured product;

D O I：

10.13195/j.kzyjc.2015.0311

中图分类号：

学科分类号：

摘要：

Considering people's different preferences for the remanufactured product and patent protection, the demand model based on different consumer group's willingness to pay is built. The pricing strategies of new and remanufactured products are discussed. The results show that the proportion of low-carbon consumers and ordinary consumers' acceptance for remanufactured products affect the original manufacturer and remanufacturer's pricing strategy. Whether there is a patent protection, the proportion of low-carbon consumer always affects the remanufacturer's pricing strategy. Only when ordinary consumers' acceptance for remanufactured products is low, the proportion of low-carbon consumer affects the original manufacturer's pricing strategy. Under the condition of patent protection, the remanufacturer is more inclined to adopt high pricing strategy. © 2016, Editorial Office of Control and Decision. All right reserved.

引用

页码：1237 / 1246

页数：9

共 20 条

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