A Hybrid Structural Equation Modeling-Artificial Intelligence Model for Enhancing Cybersecurity of Personal Information in Mobile Applications

Cyber threats are growing in sophistication due to global interconnectedness. This study used a hybrid structural equation modelling-artificial intelligence approach to analyses the intricacies of cybersecurity in the mobile applications environment by unravelling the dynamics between users' awareness, privacy concerns, user behaviour, application security capabilities, and AI to appreciate how they work together to yield exceptional cybersecurity outcomes. Our research indicated that users' awareness of cybersecurity issues resulted in individual behaviour and privacy concerns, underlining the level of cybersecurity enhancements if users are well informed. The study established that security advantages, such as application security, serve to limit cyber threats, with AI acting as a moderating factor. This study confirms that AI technology determines the cybersecurity outcomes and the user behaviour and privacy concerns that influence the outcomes. This study evidences the need for continuous enhancement of security awareness studies and the integration of AI in cybersecurity strategies.