A systematic literature review of frugality and sustainability with life satisfaction: antecedents and consequences model

The purpose of this paper is to examine the antecedents of frugality and sustainability simultaneously to relate their consequences with life satisfaction. A systematic literature review has been done with the PRISMA framework. The initial selection, results in a total of 564 articles, where 456 are from Scopus and 108 from the Web of Science database. After screening these articles, we analyse 44 articles which are related to the study. A conceptual model has been framed; results indicate the positive relationship of all the antecedents with frugality as well as with sustainability. Also highlights, that they have a positive relationship with frugal and sustainable consumption behaviour, along with its moderating role and later these behaviours positively relate to life satisfaction. The findings provide valuable guidelines to managers, policymakers, and academicians for a better understanding of consumers and framing marketing strategies for life satisfaction. It also helps society to make rational decisions for sustainability. Copyright © 2024 Inderscience Enterprises Ltd.