The mediating role of loneliness in the effect of social media addiction on aesthetic procedures in women

OBJECTIVE: The aim of this study was to determine the mediating role of loneliness in the effect of women's social media addiction on aesthetic procedure behavior. METHODS: The studywas carried outwith a total of 1,166 women. The data were evaluated by correlation and SPSS PROCESS macro4 regression analysis with the Introductory Information Form, Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale, and Ruls-6 Loneliness Scale. RESULTS: Whenthe mediating role of lonelinesswas examined in the effect of social media addiction on having aesthetic procedures, itwas determined that both social media addiction (beta=0.481) and loneliness (beta=0.075) significantly positively affected the perception of having social media aesthetic procedures. A positive relationship was determined between Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale total score, sub-factor mean scores, and Ruls-6 Loneliness total scores (p<0.001). CONCLUSION: It was found that loneliness had a low-level effect on the effect of social media addiction on aesthetic behavior.