EVALUATION OF START-UP NARRATIVES FROM THE ARGUMENTATION PERSPECTIVE: CASE STUDY OF ITU BIG BANG START-UP CHALLENGE

Entrepreneurs need investor support to start their ventures and ensure their sustainability and progress. In startup competitions that bring entrepreneurs and investors together, entrepreneurs have very limited time to convince investors. In this limited time, they need to persuade investors to support them. The aim of this study is to discuss how start-ups shape their narratives while they are trying to get investment, at what points the narratives differ from similar studies, and whether these differences, if any, are related to the context. The study is designed as the first phase of the postgraduate thesis. For this reason, it focuses on the narratives of the ITU Big Bang Start-up Challenge organization, the scope of which is determined as a case study, in 2019 and 2020. In this exploratory study, similar and different aspects are tried to be determined by narrative analysis. The most striking finding of the study is that the start-ups participating in the organization, which was determined as a case study, differed considerably from previous research on incomplete syllogism.