Does Digitization Lead to Sustainable Economic Behavior? Investigating the Roles of Employee Well-Being and Learning Orientation

As digital transformation accelerates across industries, understanding its role in shaping sustainable employee behavior is essential, particularly in mission-driven sectors like healthcare. This study investigates how digitization influences sustainable economic behavior among healthcare professionals, emphasizing the mediating role of employee well-being and the moderating influence of learning orientation. Rooted in the Job Demands-Resources (JD-R) model, the study adopts a quantitative approach with data collected from 503 healthcare employees, including physicians, nurses, and administrative staff, across hospitals in Istanbul and Ankara, Turkey. Structural equation modeling and moderated mediation analysis reveal that digitization significantly enhances employee well-being, which subsequently fosters sustainable economic behavior. Additionally, learning orientation strengthens both the direct relationship between digitization and sustainability, as well as its indirect effect through well-being. These findings advance the digital sustainability literature by integrating psychological and organizational dynamics and offer actionable insights for healthcare leaders. Specifically, the study highlights the importance of aligning digital initiatives with human-centered values to drive resilience, improve employee well-being, and achieve long-term sustainability outcomes in healthcare organizations.