The Mediating Role of Place Attachment, Attitudes, and Satisfaction in Loyalty to Film Tourism Destinations

In recent decades, the surge in new content platforms and formats has led to an 85% increase in mobile TV and video consumption since 2010. Concurrently, audiovisual content such as films and series has become pivotal in boosting the popularity of destinations and influencing tourists' travel decisions. Consumers increasingly seek products and services that offer added value, including symbolic elements and distinctive experiences. Film tourism has experienced significant growth, driven by enhanced travel accessibility and the democratisation of tourism globally. This study employs a literature review and empirical analysis to examine how place attachment, attitudes, and satisfaction mediate the relationship between perceived value and loyalty towards cinematic tourism destinations. By integrating cognitive and emotional constructs, the study proposes a comprehensive model that advances the understanding of tourist behaviour in the context of film-induced tourism. The results confirm that both emotional connection and satisfaction significantly affect destination loyalty. The findings provide valuable insights for destination managers to effectively leverage film tourism trends and foster sustainable tourism development through more emotionally engaging and memorable experiences.