Deep Learning-Based User Information Behavior Mining and Personalized Recommendation Optimization

被引:0
作者
Zhang, Lu [1 ]
Chang, Shangxin [2 ]
Chen, Min [3 ]
Zhang, Anqi [4 ]
Li, Hongming [5 ]
Tsai, Sangbing [6 ]
机构
[1] Anhui Xinhua Univ, Zhang Sch Accounting & Finance, Hefei, Peoples R China
[2] Nanchang Inst Technol, Sch Finance & Econ, Nanchang, Peoples R China
[3] Wenzhou Univ, Sch Business, Wenzhou, Peoples R China
[4] Shanghai Univ Int Business & Econ, Sch Management, Shanghai, Peoples R China
[5] Univ Florida, Gainesville, FL USA
[6] Int Engn & Technol Inst, Hong Kong, Peoples R China
关键词
Personalized Recommendation; Graph Attention; Dynamic Interest Modeling; Multi-Modal Data; High-Order Relationships; MODEL;
D O I
10.4018/JGIM.372058
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Personalized recommendation systems have become crucial for enhancing user experience and driving engagement in various online platforms. However, existing methods face challenges in accurately modeling high-order user-item relationships, dynamically capturing user preferences, and effectively utilizing multi-modal data. These limitations hinder their ability to deliver relevant, diverse, and context-aware recommendations. To address these challenges, we propose the Graph Attention-based Dynamic Recommendation Framework (GADR). GADR incorporates a graph attention mechanism to prioritize high-order relationships dynamically, a dual-channel structure to simultaneously model long-term and short-term user preferences, and a unified pipeline for integrating textual, visual, and behavioral data. By combining these components, GADR ensures adaptability to dynamic user behavior, improves recommendation diversity, and enhances ranking quality.
引用
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页数:34
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