When a #Selfie is Healthy: How Self-Persuasion Through User-Generated Content Influences Intentions

被引:0
作者
Ray, Elizabeth C. [1 ]
Arpan, Laura [2 ]
Ichplani, Pooja [1 ]
机构
[1] Florida State Univ, Sch Commun, 3100 Univ Ctr Bldg C,296 Champ Way, Tallahassee, FL 32306 USA
[2] Univ Buffalo, Dept Commun, Buffalo, NY USA
关键词
COMMUNICATION CAMPAIGNS; PLANNED BEHAVIOR; SOCIAL MEDIA; I AM; EFFICACY; METAANALYSIS; IDENTITY; POWER; PERFORMANCE; CONFIDENCE;
D O I
10.1080/10410236.2025.2494847
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
As user-generated content (UGC) increasingly shapes the digital communication landscape, this study explored how message creators may persuade themselves to engage in healthier activities. In an online experiment, participants (N = 404) were asked to select a topic (healthy eating or exercising) and view a screenshot from a fictitious health organization. Afterward, participants were randomly assigned (based on topic) to: (a) create a video, (b) watch a video, or (c) a control group, and answer a questionnaire. A mediation analysis showed that message-creation was associated with more positive attitudes, self-identity, and self-efficacy. In turn, these variables were associated with greater intentions to adopt healthy practices. Merely watching a video (or doing nothing) was less influential. The data suggest specific mechanisms by which self-persuasion may affect behavior in digital health contexts, particularly via self-efficacy. Results also suggest recommendations for practitioners to leverage the persuasive influence of UGC in health-promotion campaigns.
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页数:13
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