Colleges and universities are crucial for nurturing students, with micro-culture construction as a key factor in their developmental process. This paper uses Jinling Institute of Technology as a case study and applies methods such as literature analysis and questionnaire surveys, analyzing data from 4732 questionnaires. The findings show that students are eager to participate in the construction of campus micro-culture. However, their willingness, satisfaction, and attitude toward participation are mainly influenced by their past learning experiences, cultural backgrounds, and personal relationships. Besides, factors like age and years of education are also correlated with the types of participation and the quality of construction enhancement. The research proposes using appropriate techniques to encourage active participation, thereby improving their cultural development, emotional experiences, and moral cultivation. These techniques should consider potential factors such as audience needs, media types, work platforms, and situational conditions to be more effective in practical applications, offer insights for other universities, and provide greater social value.