Rapid innovation management capability, and crisis-driven business model innovation performance: Roles of strategic-IT-alignment, and operational-IT-effectiveness

This study proposes and empirically tests a novel construct called rapid innovation management capability (RIMC) to investigate its impact on business model innovation (BMI) performance during crises. Additionally, we explore the mediating role of short-term strategic-IT alignment and the moderating effect of operational-ITeffectiveness in the relationship between RIMC and crisis-driven BMI performance. We gathered primary survey data from 139 firms across various European sectors and employed structural equation modeling to test our hypotheses. This research contributes to the innovation management literature by developing the RIMC construct and demonstrating its significance in driving BMI. Furthermore, it enriches the strategic-IT-alignment literature by showing how firms can leverage RIMC to achieve short-term strategic-IT-alignment, enabling a rapid response during crises, rather than relying on the long-term alignment typically achieved through social and structural integration.