Towards a 'Social Art History': Ancient Egyptian Metalworkers in Context(s) and the Creation of Value

In this paper, I argue for a 'social art history' that embraces all protagonists of ancient Egyptian artistic production and integrates them into the global process of creating prestige through art. The raison d'& ecirc;tre of artists is to translate their skills into material and immaterial media using culturally embedded codes and ideological trends of their time. In the process, artists-or at least top artists who accessed restricted knowledge-created value and prestige as a means of competition between rival elites (and the sub-elite emulating them). This paper aims to address the question of defining social value embedded in material artifacts, especially when owned by intermediary social categories such as the New Kingdom metalworkers. It will touch upon what was seen as valuable and prestigious from the Egyptians' perspective by looking at the iconography of New Kingdom metalworkers. The paper will examine 18th-20th dynasty goldsmiths' self-depictions as they were in charge of creating artifacts in gold, a metal connected with solar symbolism and intertwined with the divine, kingship, and membership in the high elite. Ultimately, the paper aims to tackle the question of self-presentation for people who were not part of the elite per se, i.e., the sub-elite illustrated here by the metalworkers. In so doing, it uses, in a preliminary attempt, some concepts inherited from the Chicago School of Sociology.