Combating Misinformation: Intelligence Tools in Public Relations to Counter Fake News

This study examines intelligence tools specialized in the early detection of fake news and related misinformation phenomena, aiming to facilitate their integration into the professional field of public relations. Using a qualitative approach, the research explores these tools, their functionalities, and how their implementation can enhance public relations strategies in the post-truth era. The findings present a catalog of advanced tools, market solutions, and action guidelines designed to strengthen the effectiveness of public relations in the digital landscape. Additionally, they highlight the analytical capabilities of these tools to proactively anticipate, prevent, influence, and mitigate issue management.