Making the Ontario craft beer market

被引：0

作者：

Roy, Kevin ^{[1
]}

Bathelt, Harald ^{[1
]}

机构：

[1] Univ Toronto, Dept Geog & Planning, Toronto, ON, Canada

来源：

REGIONAL STUDIES | 2025年 / 59卷 / 01期

关键词：

adjacent market; craft beer; institutional work; institution-building; market-making; market-shaping; relational economic geography; SOCIAL-STRUCTURE; ENTREPRENEURSHIP; GEOGRAPHIES; COOPETITION; ECONOMY;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Ontario craft beer industry developed as an adjacent localised market in competition with the conventional beer industry that largely controlled regional market access. Using a markets-as-practice perspective, we conduct interviews with craft brewers to investigate institutional work and market-making processes in distribution. Our study shows how entrepreneurs employ practices of creating social relations with customers through regular face-to-face interaction to overcome market blockages in a localised market context. The results indicate this was enabled by establishing personal relations with nearby licensees and customers, strategic selection of brand ambassadors, product development through close brewer-licensee interaction, and employing dedicated sales representatives with production know-how.

引用

页数：12