Current Context of Reverse Logistics for Plastic Packaging in Companies in Brazil

The issue of plastic waste is one of the most urgent environmental challenges. The global production of plastics, which reached 370 million metric tonnes in 2019, generates significant waste, harming ecosystems, and human health. This study aims to analyze the reverse logistics system of plastic packaging, focusing on the reuse of raw materials and waste reduction. The research employs a multiple case study method, involving companies from the dairy and cosmetics sectors, to evaluate sustainable practices and identify challenges. The main obstacles include high implementation costs, lack of consumer awareness, and the inadequacy of packaging for reuse. Efficient management of reverse logistics is crucial for the Circular Economy and environmental sustainability, highlighting the need for public policies and innovative solutions.