Affection and Responsibility: Driving Mechanism of Local Tourism Employment of Farmers in Ethnic Villages

In tourism employment, the participation of farmers is closely linked to the development of ethnic villages. Existing literature often overlooks the role of farmers' non-economic rationality factors in their employment behavior. This study investigated the mechanism of farmers' livelihood capital, place attachment, and family care on their local tourism employment behavior. The research found: First, livelihood capital facilitates farmers' participation in local tourism employment, with place attachment mediating the correlation between livelihood capital and participation of farmers in local tourism employment, and family care positively moderating their participation in local tourism employment. Second, three distinct configurations drive farmers' participation in local tourism employment. Third, complementary and substitution effects exist between livelihood capitals. Fourth, place attachment and family care demonstrate a masking effect. The government should actively maintain farmers' place attachment, address farmers' family care difficulties, guide farmers to utilize the substitution and complementary influences of livelihood capital and select appropriate paths to promote farmers' participation in local tourism employment.