Exploring the Role of Organizational Learning in Enhancing Project Management Methods Within the Event Project-Based Sector

This study explores how organizational learning (OL) impacts project management practices within event project-based organizations (EPBOs), addressing the question: How does OL influence project management in Brazilian EPBOs? Using a qualitative approach, semistructured interviews were conducted with 15 owners and managers of Brazilian EPBOs. The study analyzed challenges in disseminating lessons learned, with data examined through thematic analysis. Findings show that OL significantly enhances project management by fostering risk preparedness and agility. Learning from past projects enables EPBOs to manage variability and uncertainty more effectively, strategically leveraging resources to ensure event quality and client satisfaction. OL is key in optimizing project management strategies, giving EPBOs a strategic advantage in dynamic environments. The study's focus on Brazilian EPBOs suggests future research should include diverse cultural contexts. Practical implications highlight the importance of structured learning to improve operational efficiency and event quality.