Innovative Activity and Efficient Use of Human Resources as Factors of Competitiveness of Companies

In modern conditions of globalization and rapid technological progress, the ability of companies to maintain competitiveness largely depends on their innovative activity and the efficiency of using human resources. The study of innovative activity and the efficiency of using human resources as factors of competitiveness of companies is extremely relevant and has significant practical significance for the development of sustainable strategies development and increased competitiveness in the global market. The purpose of the study is to analyze innovative activity and the efficiency of using human resources in the activities of companies in order to determine their impact on competitiveness and sustainable development in the context of digital transformation and global economic changes. Research hypothesis. Innovative activity and efficient use of human resources significantly increase the competitiveness of companies, affecting their revenue and growth rates, especially in the context of modern economic, social and environmental factors. The results of the study show that innovative activity and the effective use of human resources play a key role in increasing the competitiveness of companies. It was found that increasing investment in R&D (research and development) and developing employee skills lead to significant revenue growth and improved economic performance. It has also been found that companies that actively implement innovations and invest in personnel development demonstrate higher growth rates and resistance to economic fluctuations. The study's findings highlight the importance of innovation and the efficient use of human resources for the competitiveness of companies. Data analysis showed an increase in revenue and R&D growth rates of the world's largest corporations, confirming that innovation and sound human resource management are key to successful development and sustainable economic growth.