Collaborative Preservation Strategy of Agricultural Product Suppliers and Retailers: An Evolutionary Game and Simulation Analysis

Agricultural products incur a large losses and their quality and freshness are significantly reduced, which is easy to cause consumers to refrain from purchasing. Therefore, aiming at the problems of short shelf life and damage of agricultural products in the current agricultural supply chain under the background of the digital era, an evolutionary game model is built between its suppliers and retailers to analyze whether suppliers carry out cold chain distribution and whether retailers apply intelligent preservation technology, and analyze the evolution and stability strategy in the system, and explore the key factors affecting the evolution trend and evolution and stability strategy of the dynamic system. The simulation analysis using MATLAB shows that: 1) whether agricultural product suppliers carry out cold chain distribution is affected by transportation cost, fresh-keeping effort cost coefficient and fresh-keeping effort elasticity coefficient; 2) the unit cost of intelligent preservation technology and the sensitivity coefficient of intelligent preservation technology to potential demand are the key factors for retailers to choose and apply intelligent preservation technology.