Investigating Effective Teaching Standards for Mooc Academicians of Higher Education Institutions in Sindh, Pakistan: An Application of the Utaut Model

The motive of the article is to investigate the effective teaching standards for MOOC academicians at public universities in Sindh, Pakistan, and the application of the UTAUT model in the new context. This study utilized the UTAUT model to investigate the factors affecting academician intention regarding the acceptance and usage of MOOC in higher institutions. To achieve the research objectives, 497 responses were collected from MOOC academicians through a survey questionnaire to address the suggested hypotheses. Our findings represent the constructs DL, DP, ATM, EE, and FC have a greater impact on BI, which play a significant role in shaping ICT-based teaching and learning outcomes. However, the two constructs PE and SI did not show a significant impact on BI. This research study implication can lead to improved academicians teaching standards that align with the international teaching benchmarks and enhance the technology education landscape at national and international levels.