The influence of age and gender on social TV acceptance

被引：0

作者：

Habes, Mohammed ^{[1
]}

Elareshi, Mokhtar ^{[2
]}

Alsridi, Hatem ^{[3
]}

Ziani, Abdulkrim ^{[4
]}

Elbasir, Mahmoud ^{[5
]}

机构：

[1] Yarmouk Univ, Dept Radio & TV, Irbid, Jordan

[2] Univ Sharjah, Coll Commun, Sharjah, U Arab Emirates

[3] Bahrain Univ, Dept Media Tourism & Arts, Zallaq, Bahrain

[4] Al Ain Univ, Coll Commun & Media, Abu Dhabi, U Arab Emirates

[5] De Montfort Univ, Sch Comp Sci & Informat, Leicester, England

来源：

ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES | 2025年 / 15卷 / 02期

关键词：

social TV; Jordan; television viewing; information gathering; second screen phenomenon; enhanced engagement; online communities; STRUCTURAL EQUATION MODELS; TELEVISION; MEDIA; ENGAGEMENT; POWER; ANTECEDENTS; BENEFITS; AUDIENCE;

D O I：

10.30935/ojcmt/16091

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Social TV refers to the integration of social media platforms with traditional TV viewing, allowing users to interact with content and other viewers in real time. This study examines the acceptance of social TV among Jordanians, focusing on how demographic factors such as age and gender influence this acceptance. A total of 450 social TV users from three Jordanian cities were conducted and analyzed (using PLS-SEM). The results revealed that the results remained consistent with the idea that social TV is acceptable, with a significant effect on the respondents, e.g., they were of active interest in its integration. Gender and age had a significant indirect effect on the acceptance of social TV. This study highlighted that social media and social TV acceptance are closely intertwined.

引用

页数：14

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