Examination of the effects of technology orientation, technology innovation strategy and strategic orientation on information technology companies in technoparks

PurposeThe purpose of the research is to examine the effects of technology orientation (TO) on information technology companies, not as a dimension of strategic orientation (SO), but as an independent variable and together with technology innovation strategy (TIS).Design/methodology/approachIn the research, technoparks operating in the province of Istanbul were determined as the main population. The questionnaire used was applied to the participants working in senior and middle management positions in the companies in these technoparks. Questionnaires were sent via e-mail to the participants (by random sampling method) after obtaining the necessary permissions. In total, the data of 665 participants were included in the analysis. SmartPLS program was used for analysis.FindingsAs a result of the analysis, it is supported by hypotheses that TO, TIS and SO have positive effects on performance variables.Research limitations/implicationsHowever, when looking at the situation that researchers should consider in terms of the limitations of the research, the data were collected only from information technology companies located in technoparks in Istanbul. Therefore, it may not be correct to make a general judgment.Practical implicationsBecause future technology investments among information technology companies are important, it can be argued according to the results of the analysis that TO and technology innovation strategies are important in terms of gaining competitive advantage. At the same time, it is supported by hypotheses that SO is important to be successful in the field of technology against competitors.Social implicationsThe research emphasizes how companies that are proactive in adopting and integrating new technologies can achieve superior performance results. A detailed perspective is presented on how companies can benefit from SO to maximize the return they receive from their technological investments. Additionally, focusing on technoparks as unique environments that facilitate the integration of industrial and technological resources, the research emphasizes the importance of such ecosystems in promoting innovation and economic development.Originality/valueThe research is important research that will contribute to the literature in terms of collecting and examining data from information technology companies in technoparks and examining the effects of TO and TIS of information technology companies in technoparks.