A Review of "Global Marketing Strategy".

被引：0
作者：
Kulkarni, Abhijit [1 ]
Schlegelmilch, Bodo [1 ]
机构：
[1] Indian Inst Management, Mkt Dept, Indore, Madhya Pradesh, India
来源：
JOURNAL OF GLOBAL MARKETING | 2025年 / 38卷 / 03期
关键词：
D O I：
10.1080/08911762.2024.2439415
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：286 / 288
页数：3
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Zhou YF, 2012, J GLOB MARK, V25, P45
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