PurposeThe objective of this work is to investigate the rate of entropy generation of a hybrid nanoliquid (Cu-Ag/Water) flowing on a stretching sheet in the presence of convective boundary conditions, heat generation/absorption, double stratification and Stefan blowing. At present, the capability of interchange of thermal energy is not concerned only with an estimation of the amplification in the rate of heat exchange but also depends on profitable and obliging contemplation. Acknowledging the demands, researchers have been associated with the refinement of the performance of a heat exchange, which is referred to as an intensification of the interchange of heat.Design/methodology/approachBy using a similarity transformation, the system of governing partial differential equations (PDEs) is transformed into the system of nonlinear ordinary differential equations (ODEs). The rebuilt ordinary differential equations are then solved by applying the homotopy analysis method. After computing the temperature, concentration and velocity profiles for a range of relevant study parameters, the resulting results are examined and discussed.FindingsElevating the Stefan blowing parameter values enhances the temperature profile. Conversely, it diminishes with increasing concentration stratification, thermal stratification and heat generation/absorption coefficient. The rate of entropy generation rises with increasing diffusion parameter, Brinkman number and concentration difference parameter. Stronger viscous forces between the sheet and the fluid flow cause skin friction to increase as fw and S phi increase. The local Nusselt number falls as fw and omega rise. However, as S theta rises, the local Nusselt number gets higher.Practical implicationsThe transmission of mass and heat is the basis of the current study, which is useful in a number of industrial and technological domains.Originality/valueThe paper investigates entropy production and heat transmission in a hybrid nanoliquid flow over a stretching sheet, incorporating factors such as heat generation/absorption, convective boundary conditions, Stefan blowing and double stratification. The research highlights a gap in the existing literature, indicating that this specific combination of factors has not been previously explored.