How Does the Media Communicate Information about Climate Change? Analysis of Slovak Mainstream Media in 2019-2024

Climate change is one of the biggest global issues and challenges facing society today. The media reflect this topic in their content, but it often fades into the background in terms of the importance of other events. However, the diversity of this topic does not stop at the issue of waste management or waste reduction. Climate change and related topics can be found in content that focuses on politics, economics, energy or culture. Certain social events can add important journalistic value to the topic in order to attract both journalists and audiences and thus make it into mainstream content. This study aims to explore how the communication of climate change in the Slovak mainstream media has evolved over the last five years. As part of a quantitative content analysis, using keyword searches via a media monitoring application, we captures the global events of the COVID-19 virus pandemic and the Russia-Ukraine war.