Interplay of Gender and Anthropomorphism in Shaping Perceptions of Autonomous Vehicles

被引：0
作者：
Lee, Seungcheol Austin [1 ]
Cho, Sookyung [2 ]
机构：
[1] Texas Tech Univ, Coll Media & Commun, Lubbock, TX 79409 USA
[2] Hyundai Amer Tech Ctr Inc HATCI, UX Studio, Ann Arbor, MI USA
来源：
16TH INTERNATIONAL ACM CONFERENCE ON AUTOMOTIVE USER INTERFACES AND INTERACTIVE VEHICULAR APPLICATIONS, AUTOMOTIVEUI 2024 | 2024年
关键词：
Autonomous Vehicle; Self-Driving Car; Anthropomorphism; Anthropomorphic Tendencies; Gender; Perception; Interaction; INFORMATION-TECHNOLOGY; WOMEN DIFFER; WILLINGNESS; ACCEPTANCE; TRUST; MEN;
D O I：
10.1145/3641308.3685030
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study investigates the relationship between gender and anthropomorphism in shaping perceptions of autonomous vehicles, focusing on positive, negative, and competence perceptions. The findings reveal notable interaction effects: men with a high propensity to anthropomorphize report enhanced positive perceptions and higher competence ratings, whereas women with similar tendencies display more negative perceptions and reduced competence ratings. These findings highlight the critical importance of considering the combined effects of gender and anthropomorphic tendencies in the design and marketing of AutoUI to improve acceptance and user experience.
引用
收藏
页码：94 / 98
页数：5
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