From Claims to Choices: How Health Information Shapes Consumer Decisions in the Functional Food Market

被引：0
作者：
Nazzaro, Concetta [1 ]
Uliano, Anna [1 ]
Lerro, Marco [1 ]
Stanco, Marcello [1 ]
机构：
[1] Univ Sannio, Dept Law Econ Management & Quantitat Methods, I-82100 Benevento, Italy
来源：
FOODS | 2025年 / 14卷 / 04期
关键词：
experimental auctions; WTP; consumer behaviour; health claims; health consciousness; BDM; WILLINGNESS; CONSUMPTION; APPLES; PERCEPTIONS; ANTECEDENTS; ACCEPTANCE; PREFERENCE; BEHAVIOR; PURCHASE; REAL;
D O I：
10.3390/foods14040699
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
The current study examines the impact of health claims on consumer preferences and willingness to pay (WTP) for functional snack bars, focusing on anti-inflammatory and antioxidant properties. Through an experimental auction involving 175 participants, this study investigates how providing clear information on product health benefits influences consumer interest and WTP while analysing the role of individual health consciousness (HC) in shaping these preferences. The results indicate that detailed health claims positively affect consumer WTP for functional snack bars compared to standard options. Although both anti-inflammatory and antioxidant claims attract consumer interest, no significant difference in WTP was observed between the two, suggesting similar perceived value for these distinct benefits. However, highly health-conscious consumers demonstrate a stronger preference and WTP for anti-inflammatory options, indicating that HC influences specific health claim valuation. These findings underscore the importance of effective health-related messaging in promoting functional foods and suggest that general health claims may resonate more broadly with consumers than specialised ones. This study's results enhance the current knowledge on functional foods, especially snack bars, offering valuable insights for manufacturers aiming to implement targeted marketing strategies and public health initiatives focused on promoting healthier dietary choices.
引用
收藏
页数：14
相关论文
共 79 条
  • [11] Nagaraj S., Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model, J. Retail. Consum. Serv, 59, (2021)
  • [12] Anastasiou K., Miller M., Dickinson K., The relationship between food label use and dietary intake in adults: A systematic review, Appetite, 138, pp. 280-291, (2019)
  • [13] Meyerding S.G., Seidemann A., Influence of packaging, husbandry, feeding practices, and price transparency on consumer segments preferences for milk in Germany: A conjoint and latent class analysis, Future Foods, 10, (2024)
  • [14] De Schutter O., Jacobs N., Clement C., A ‘Common Food Policy’ for Europe: How governance reforms can spark a shift to healthy diets and sustainable food systems, Food Policy, 96, (2020)
  • [15] Briamonte L., Pergamo R., Salerno C., Uliano A., Nazzaro C., Measuring Social Sustainability in the Italian Agri-Food Sector: Proposed Key Performance Indicators, Foods, 13, (2024)
  • [16] Gokani N., Healthier Food Choices: From Consumer Information to Consumer Empowerment in EU Law, J. Consum. Policy, 47, pp. 271-296, (2024)
  • [17] Diplock A., Aggett P., Ashwell M., Bornet F., Fern E., Roberfroid M., The European Commission concerted action on functional foods science in Europe (FUFOSE). Scientific concepts of functional foods in Europe. Consensus document, Br. J. Nutr, 81, pp. 1-27, (1999)
  • [18] Markosyan A., McCluskey J.J., Wahl T.I., Consumer response to information about a functional food product: Apples enriched with antioxidants, Can. J. Agric. Econ, 57, pp. 325-341, (2009)
  • [19] Grunert K.G., European consumers’ acceptance of functional foods, Ann. N. Y. Acad. Sci, 1190, pp. 166-173, (2010)
  • [20] Annunziata A., Vecchio R., Functional foods development in the European market: A consumer perspective, J. Funct. Foods, 3, pp. 223-228, (2011)
12345678