India is one of the fastest developing countries in the world. Traditionally, India had major industries like steel, mines, textiles, sugar, jute, cement, paper, petrochemical, and automobile industries. Sustainability in the pharmaceutical industry refers to the industry's ability to meet the needs of the present without compromising the ability of future generations to meet their own requirements. Sustainability which is a broad concept can be achieved by relooking, restructuring, and reorganizing the organizational activities at various levels by considering three fundamental pillars of sustainability namely - environmental protection, economic growth, and social equity. Pollution is caused by the industries in India when factories, industries, mines, and transportations release harmful substances into the air. It harms the environment leading to acid rain, global warming, increase in carbon emission, water pollution, soil contamination, biodiversity loss; climate change, etc. These pollutants can cause health problems such as respiratory diseases, cancer, asthma, and decreased lung function. This paper proposes a conceptual model to facilitate incorporation of sustainability into business practices, learning from the context of pharmaceutical companies operating in India. Sustainability in business refers to a company's strategy to reduce negative environmental impact resulting from their operations in a particular market. This article throws light on measures to controlling global warming, reducing carbon emissions, prevent pollutions, prevent biodiversity loss, and reduce energy use. This article focuses on finding ways to reduce its impact on the environment, conserve natural resources, and promote sustainable development. This article explores the concept of sustainability in the pharmaceutical companies and discusses some of the initiatives companies must take to promote sustainability. This study allows for a better understanding of the integration of sustainability into business practices in pharmaceutical industry.
