Real-Time Gameplay Data and Biometric Measurement Integration as a Data Source for Game User Research

This research project, conducted at the Laboratory of Media Studies, University of Warsaw in cooperation with CREC Saint Cyr Ecoles de Coetquidan, Guer, France, aims to explore the integration of automated gameplay analysis and biometric tools to enhance the game user experience. The study utilized a custom-developed first-person shooter game. Twenty-two student participants from the Faculty of Journalism and Book Studies at the University of Warsaw took part in the research. They were divided into two groups based on their gaming experience-heavy gamers and light gamers. The study focused on the emotional reactions (facetracking) of these participants during gameplay and specified in-game events. The research findings revealed that heavy gamers exhibited stronger emotional responses, particularly joy, when successfully hitting targets in the game. This suggests that game elements could be modified to enhance player satisfaction. However, the study acknowledges the absence of baseline recordings and the need for additional biometric measurements. The research demonstrates the potential of integrating automated gameplay analysis and biometric research to improve game user experiences. It offers valuable insights for game developers and highlights the significance of individual gaming backgrounds. Future work should address the limitations and refine the research procedure for wider application in the gaming industry.