More Than Taste: Effects of Visitor's Cognitive Appraisal on the Complete Satisfaction of Wine Tourism

被引：0

作者：

Wang, Xi ^{[1
]}

Zheng, Jie ^{[2
]}

Luo, Yi ^{[3
]}

机构：

[1] HKBU United Int Coll, Sch Culture & Creat, Culture Creat & Management, Zhuhai, Peoples R China

[2] Iowa State Univ, Coll Hlth & Human Sci, Apparel Events & Hospitality Management, Ames, IA 50011 USA

[3] Qinghai Univ, Sch Finance & Econ, Dept Tourism Management & Business Adm, Xining, Peoples R China

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2024年 / 26卷 / 05期

关键词：

cognitive appraisal theory; online review emotion; visitor's complete satisfaction; wine tourism; CUSTOMER SATISFACTION; EXPERIENCE; QUALITY; BEHAVIOR;

D O I：

10.1002/jtr.2797

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Wine tourism is gaining popularity as visitors seek unique experiences. This study investigated the effects of tangible and intangible factors on visitors' satisfaction with wine tourism. Free cancellation, multi-language support, tour guides, service animals, tasting fees, and refreshments positively affected satisfaction, while COVID-19 measures, larger groups, and more tastings had negative impacts. Positive emotions in reviews correlated with higher satisfaction, while negative emotions lowered it. The research contributes to understanding wine tourism and provides insights for operators to improve satisfaction and reform the industry post-pandemic.

引用

页数：12

共 10 条

[1] More than words: Do personality, emotion, and lifestyle matter on the wine tourism?
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INTERNATIONAL JOURNAL OF TOURISM RESEARCH, 2024, 26 (04)
[2] Wine tourism in Baja California, Mexico: a study from the visitor's perspective
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[10] More Than Child's Play: Variable- and Pattern-Centered Approaches for Examining Effects of Sports Participation on Youth Development
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