Camping Tourism Experience and Environmentally Responsible Behavior in Croatia

The purpose of this paper is to determine the impact of different camping tourism experience (TE) dimensions on tourist satisfaction (TS) and the effects of TS on site-specific environmentally responsible behavior (SERB) dimensions. Empirical research was conducted on a convenience sample of 932 tourists in campsites in Croatia. Descriptive and multivariate statistics were used in the data analysis with the software package IBM SPSS Statistic Version 29. Hypotheses were tested using measurement and structural model PLS-SEM in Smart PLS (version 4). The results show that only aesthetics and escapism had a statistically significant influence on TS. Also, TS had a statistically significant influence on SERB dimensions: sustainable behavior on a campsite (SB), responsible behavior towards flora and fauna (RBTF) and responsible use of the products on a campsite (RUP). This research represents a starting point for further research on environmentally responsible behavior (ERB). The results can help managers in campsites to develop strategies to create TE, and through TS, managers can influence the SERB of tourists in campsites.