ADVERTISING EFFECTIVENESS - THE ROLE OF ADVERTISING SCHEMAS

被引：0

|

作者：

STOLTMAN, JJ

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来源：

1991 AMA WINTER EDUCATORS CONFERENCE : MARKETING THEORY AND APPLICATIONS, VOL 2 | 1991年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：317 / 318

页数：2

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