Exploring the determinants of continued use of virtual voice assistants: a UTAUT2 and privacy calculus approach

被引：0

作者：

Liebana-Cabanillas, Francisco Jose ^{[1
,2
]}

Higueras-Castillo, Elena ^{[1
,2
]}

Alonso-Palomo, Rocio ^{[1
]}

Japutra, Arnold ^{[3
]}

机构：

[1] Univ Granada, Fac Business & Econ, Dept Mkt & Market Res, Campus Univ La Cartuja, Granada, Spain

[2] Univ Granada, Andalusian Inst Res & Innovat Tourism IATUR, Campus Univ La Cartuja, Granada, Spain

[3] Univ Indonesia, Fac Econ & Business, Depok, Indonesia

来源：

ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION | 2025年

关键词：

Virtual voice assistants; UTAUT2; Privacy calculus; Continuance intention; Perceived privacy risk; Asistentes virtuales de voz; C & aacute; lculo de privacidad; Intenci & oacute; n de uso continuado; Riesgo percibido de privacidad; A19; M310; M39; O33; O330; O350; INFORMATION-TECHNOLOGY; CONSUMER ACCEPTANCE; HEDONIC MOTIVATION; INTERNET USERS; UNIFIED THEORY; ADOPTION; MODEL; PERCEPTIONS; PERSPECTIVE; INTENTION;

D O I：

10.1108/ARLA-05-2024-0090

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose This study aims to understand the factors influencing the intention to use virtual voice assistants (VVAs) by proposing a theoretical framework based on a modified UTAUT2 model and the theory of privacy calculus.Design/methodology/approach An online questionnaire was administered to 232 participants to achieve the study objectives.Findings The results indicate that hedonic motivation is a stronger predictor of continued use intention compared to price value. Additionally, the moderating effects of perceived privacy risk are validated.Originality/value This research contributes to a comprehensive understanding of VVA adoption and presents new business opportunities for companies leveraging this technology. This study contributes to a more holistic understanding of the adoption of VVAs and provides new business opportunities that companies can exploit using this technology. Prop & oacute;sitoEste estudio tiene como objetivo comprender los factores que influyen en la intenci & oacute;n de usar Asistentes Virtuales de Voz (AVV) mediante la propuesta de un marco te & oacute;rico basado en una modificaci & oacute;n del modelo UTAUT2 y la teor & iacute;a del c & aacute;lculo de privacidad.Dise & ntilde;o/metodolog & iacute;a/enfoquese administr & oacute; un cuestionario en l & iacute;nea a 232 participantes para lograr los objetivos del estudio.Hallazgoslos resultados indican que la motivaci & oacute;n hed & oacute;nica es un predictor m & aacute;s fuerte de la intenci & oacute;n de uso continuo en comparaci & oacute;n con el valor del precio. Adem & aacute;s, se validan los efectos moderadores del riesgo percibido de privacidad.Originalidadesta investigaci & oacute;n contribuye a una comprensi & oacute;n integral de la adopci & oacute;n de AVV y presenta nuevas oportunidades comerciales para las empresas que aprovechan esta tecnolog & iacute;a.

引用

页数：27

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[1] The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis [J].