Energy Citizenship: Revealing the Intrinsic Motivational Factors Suggested by Self-Determination Theory

This study investigated the motivational factors driving energy citizenship through the lens of self-determination theory. Utilizing data from a survey of 749 respondents, we examined the role of intrinsic and extrinsic motivations in predicting energy citizenship. Our findings reveal that intrinsic motivations, such as personal responsibility for climate change, community involvement, and the desire to reduce one's carbon footprint, significantly predict engagement in energy citizenship. Conversely, extrinsic motivations, including financial incentives and external pressures, were not significant predictors. The study underscores the importance of intrinsic motivations in fostering sustained pro-environmental behaviours, particularly as the complexity of these behaviours increases. These insights suggest that policymakers should focus on enhancing intrinsic motivations through education, community engagement, and autonomy-supportive initiatives to promote active participation in sustainable energy practices.