The Competition Between Taxi Services and On-Demand Ride-Sharing Services: A Service Quality Perspective

On-demand ride-sharing services change our travel behavior, which threatens the survival of taxi services. Motivated by this, this paper examines the impact of on-demand ride-sharing services on taxi services and how to achieve the coexistence of two services from a service quality perspective. This paper analyzes the coexistence condition of two services considering the network effect. First, the profit target for taxi drivers is nonnegative. A Stackelberg model is built in which the taxi service is the leader and the on-demand ride-sharing service is the follower. Then, the reference dependency theory is introduced to modify the profit target of taxi drivers. And the new coexistence condition is compared with the benchmark status. The results find that the coexistence of the two services depends on the type of riders and the quality difference in both cases. When two services and riders are highly heterogenous, two services are more likely to coexist. Services with different qualities could better satisfy the diverse preferences of riders. Considering taxi profit without competition as the profit reference point, the requirement of service quality difference and the diversity of rider composition is increased. In terms of the network effect, the negative network effect is more beneficial to the coexistence of two services.