Perspectives on UX Practices for American Entrepreneurs: A Survey of User Engagement Approaches to Innovation

被引：1

作者：

Weber, Ryan ^{[1
]}

Spartz, John ^{[2
]}

机构：

[1] Univ Alabama Huntsville, Dept English, 1819 Mountainbrook 301 Sparkman Dr, Huntsville, AL 35899 USA

[2] Univ Wisconsin Stout, English & Philosophy Dept, Menomonie, WI USA

来源：

JOURNAL OF TECHNICAL WRITING AND COMMUNICATION | 2025年 / 55卷 / 02期

关键词：

entrepreneurship; user experience; UX; innovation; DESIGN-THINKING; PERFORMANCE ASSESSMENT; CUSTOMER KNOWLEDGE; SPECIAL-ISSUE; CO-CREATION; INVOLVEMENT; PRODUCTS; IMPACT; INFORMATION; IDEAS;

D O I：

10.1177/00472816241230069

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article explores how entrepreneurs engage users in innovation in order to identify collaboration opportunities between entrepreneurship and technical and professional communication (TPC) scholars interested in user experience (UX). This article surveyed American entrepreneurs (N = 100) asking when and how they involve users in product development. The results suggest that most entrepreneurs do engage users to drive innovation and understand their markets, but do so largely through informal means. Our research suggests that UX can serve as a connection point for TPC scholars and entrepreneurs, especially if TPC emphasizes the role of UX in innovation and offers entrepreneurs efficient yet reliable user-research methodologies.

引用

页码：190 / 219

页数：30

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