Sustainability paradigm in the cosmetics industry: State of the art

Sustainability is one of the main impacting trends that is shaping today's industries, and the cosmetics sector is no exception. The paper presents a systematic literature review of the sustainability paradigm affecting cosmetics industry, trying to investigate the state of the art of the scientific literature about the embracement of sustainability and Circular Economy paradigm by the cosmetics sector, digging deeper the distinctive practices that should be employed by companies along the cosmetic product lifecycle, and the connection with the several stakeholders involved in the Green Transition path. The study has been pursued from a double perspective: firstly, from a final customer's point of view, trying to understand which main factors are influencing the green purchasing behavior in the cosmetics industry and their managerial implications. Then, from a product lifecycle perspective, deepening what are the best practices for the development of a sustainable cosmetic product. Moreover, the paper proposes possible insights to develop a managerial framework able to support cosmetics SMEs in their transition toward sustainability, starting from the findings identified in the literature review.