Research on the Integration Path of Internet Hot Events into Implicit Ideological and Political Education in Colleges in the Big Data Era

In the era of big data and network informationization, the way for college students to obtain information has undergone great changes. Smart push sends tens of thousands of Internet hot events and various network public opinions to college students every day, which unconsciously affects their value orientation. According to the questionnaire surveys, our works find that current college students have a high degree of attention to Internet hot events, but their understanding is relatively shallow and can be greatly affected. In response to this situation, it is suggested that the Internet hot issues can be used in implicit ideological and political education in universities via three aspects: strengthening team building to enhance the digital literacy of educators, describing the portrait of education objects to find the fit points of education as well as building an education network around the three classrooms. It is hoped that the implicit ideological and political education function of Internet hot events can be accurately utilized in combination with the cognitive characteristics of college students in the era of big data, and thus guiding the rational value orientation of college students.