Introduction to the special issue: marketing insights from popular culture

被引：1
作者：
Soedergren, Jonatan [1 ]
Vallstrom, Niklas [2 ]
de Monthoux, Pierre Guillet [3 ]
机构：
[1] Univ Bristol, Bristol, England
[2] Orebro Univ, SWE, Orebro, Sweden
[3] Stockholm Sch Econ, SWE, Stockholm, Sweden
来源：
JOURNAL OF MARKETING MANAGEMENT | 2024年 / 40卷 / 15-16期
关键词：
BRAND; CONSUMPTION; BELIEVE;
D O I：
10.1080/0267257X.2024.2438558
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1351 / 1358
页数：8
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