Introduction to the special issue: marketing insights from popular culture

被引：1

作者：

Soedergren, Jonatan ^{[1
]}

Vallstrom, Niklas ^{[2
]}

de Monthoux, Pierre Guillet ^{[3
]}

机构：

[1] Univ Bristol, Bristol, England

[2] Orebro Univ, SWE, Orebro, Sweden

[3] Stockholm Sch Econ, SWE, Stockholm, Sweden

来源：

JOURNAL OF MARKETING MANAGEMENT | 2024年 / 40卷 / 15-16期

关键词：

BRAND; CONSUMPTION; BELIEVE;

D O I：

10.1080/0267257X.2024.2438558

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1351 / 1358

页数：8

共 34 条

[1] Introduction to the special issue: presenting marketing differently
Coffin, Jack
Hill, Tim
JOURNAL OF MARKETING MANAGEMENT, 2022, 38 (15-16) : 1613 - 1632
[2] Bridging Marketing and Economics: Introduction to Special Issue
Imai, Susumu
Ohno, Yuka
JAPANESE ECONOMIC REVIEW, 2018, 69 (03) : 255 - 257
[3] Marketing-as-practice. Introduction to the special issue
Skalen, Per
Hackley, Chris
SCANDINAVIAN JOURNAL OF MANAGEMENT, 2011, 27 (02) : 189 - 195
[4] Contemporary issues in museums and heritage marketing management: introduction to the special issue
Taheri, Babak
O'Gorman, Kevin
Baxter, Ian
JOURNAL OF MARKETING MANAGEMENT, 2016, 32 (15-16) : 1387 - 1391
[5] An Introduction to this Special Issue: Chemosensation and Health
Hayes, John E.
CHEMOSENSORY PERCEPTION, 2015, 8 (03) : 109 - 111
[6] Introduction to the special issue on global tastes: The transnational spread of non-Anglo-American culture
Lavie, Noa
Varriale, Simone
POETICS, 2019, 75
[7] Introduction to the Special Issue on College Drinking Games
Zamboanga, Byron L.
Tomaso, Cara C.
AMERICAN JOURNAL OF DRUG AND ALCOHOL ABUSE, 2014, 40 (05) : 349 - 352
[8] Assessment of Nutrient Intakes: Introduction to the Special Issue
Kirkpatrick, Sharon I.
Collins, Clare E.
NUTRIENTS, 2016, 8 (04)
[9] Introduction to the special section: Tribal marketing after Covid
Coffin, Jack
Cova, Bernard
Shankar, Avi
MARKETING THEORY, 2023, 23 (02) : 267 - 273
[10] Introduction to the Special Issue: Sustainability as Megatrend I
McDonagh, Pierre
Prothero, Andrea
JOURNAL OF MACROMARKETING, 2014, 34 (03) : 248 - 252

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