Conspiratorial Narratives and Ideological Constructs in the Russia-Ukraine Conflict: From the New World Order to the Golden Billion Theories

This article explores the pervasive influence of conspiracy theories, specifically the New World Order (NWO) and Golden Billion theories, within the context of the ongoing conflict between Russia and Ukraine. These theories form key narrative frameworks in Russian state media and global conspiracy communities, shaping perceptions of geopolitical events. This study dissects four pivotal episodes within the Russia-Ukraine conflict to illustrate how conspiracy theories shape public perception and policy direction, further entrenching ideological divides. In the first episode of the 2022 full-scale invasion, narratives of the Golden Billion were utilised to justify the attack, presenting Russia as a bastion against the Western elite's plans to dominate the global economy and resources. The second episode examines the attack on Mariupol in 2022, framed by Russian propaganda as a necessary act to thwart the supposed expansion of NATO and the EU, underpinned by the NWO agenda aiming to dilute Russian influence in Eastern Europe. The third episode analyses the Nord Stream pipeline sabotage in 2022, interpreted by some conspiracy theorists as an act by the NWO to destabilise Europe's energy security, thus consolidating control over energy routes and resources. The fourth episode delves into the 2024 Moscow terrorist attacks, which were seen by some as either a false flag operation conducted by Western powers or as a legitimate repercussion of Western encroachment orchestrated to weaken Russia's resolve and international standing. Each episode is contextualised within a broader conspiratorial framework, highlighting the dualistic nature of the NWO and Golden Billion theories that paint the conflict not merely as territorial disputes but as a clash between fundamentally opposing worldviews and global orders. This narrative analysis not only underscores the role of conspiracy theories in shaping geopolitical discourse but also demonstrates their utility in mobilising domestic support, framing international criticism, and justifying military actions. Our findings suggest that these conspiratorial narratives provide a resilient, albeit misleading, lens through which supporters of the Kremlin's policies can rationalise the war, attributing complex sociopolitical dynamics to the malevolent machinations of a global elite. This study contributes to understanding how modern conflicts are interpreted through ancient conspiratorial lenses, impacting national and international policy and public opinion.